New premises, new solution
Viv had wanted to upgrade her team from their old contact center solution for some time, and Avaya IP Office Contact Center was her preferred option. Avaya business partner Future Voice had arranged a live demo shortly after Avaya first launched the solution, and Viv identified that it would tick all the boxes. Crucially too, unlike some of the other options available, Avaya IP Office Contact Center could be integrated with dwell’s existing systems – ensuring the change would cost less, and the impact on working practices could be minimized.
The move to new premises – a purpose-built and centrally located distribution center – provided the opportunity Viv had been seeking to secure business backing for the change. She contacted Future Voice and a full project plan was put in place.
The new premises would benefit from a dedicated leased line direct into the building, meaning overall speed and network capacity increased by around 400%. Working in close partnership with Future Voice, the IP Office Contact Center was installed on time for Viv’s team to move in. After a brief period of familiarization, they haven’t looked back.
A better response, every time
From the outset, the impact on everyday performance was clear. “Our SLA is that we answer at least 96% of all customer calls within 30 seconds,” says Viv: “every month, we’re hitting 100%.”
The key has been the extra visibility that Viv and her team have about call volumes and advisor capacity. “We’re only a team of 16, so when the pressure was on, managers would join in and take calls too,” she explains. However, with more accurate information on call volumes generated the system and wallboard displays showing capacity that we can be more proactive: “we have a lot more focus and control.”
Equally importantly, the call recording function within IP Office Contact Center allows her to manage advisor performance more proactively. “I can listen back to calls at a convenient time, and use what I learn to coach the team”, Viv reflects. It means she can share tips from her own experience and encourage peer-to-peer learning for both inbound and outbound calling.
Harnessing advanced capabilities
With the solution operating smoothly, the next steps for dwell involve using more of IP Office Contact Center’s features and capabilities. Skills-based routing is a key opportunity for Viv, despite dwell’s small team, as it will enable staff to specialize in different types of call; another key goal is to move to an integrated multichannel environment.
“We already offer live chat and manage emails,” says Viv, “but we want to be able to initiate things in calls and give customers that extra level of assistance and interaction.”
dwell has also introduced a simple interactive voice response system, that means all orders are routed through to local stores, who are better placed to advise customers on product choices. “We just want one option, then you hear a human voice”, Viv comments. It’s part of a smoother interaction between the contact center and the stores, with SIP trunking now in place to ensure any transfers are smooth and low-cost.
Ready for growth
Store interaction is set to become even more important given dwell’s challenging growth targets, which include increasing the number of stores to over 50 in the next 2 years. That’s one of the reasons it was important that Viv chose a scalable solution.
“We know the Avaya IP Office Contact Center can effectively double in size,” Viv confirms. “It’s one of the reasons I think it’s a very valuable piece of equipment for businesses of any size: it allows you to build on what you’ve got to meet your immediate needs but also supports your growth.”
Viv and the team plan to work closely with Future Voice to achieve that. “They really work hand in glove with us: whenever we have any issue or need assistance, they respond immediately. I’ve already recommended them – and the Avaya solution – to two other companies.”